Will Never Died

Community manager, designer. 

Will Never Died was an Alternate Reality Game (ARG) that ran over four weeks and included four live events, three websites, 15 active social media accounts, one burner phone and more than 100 players. The game concluded on 31 May 2016.

I was on the design team but my main role was designing, creating, and managing the online presence.

“In 2014, William Kelly-Hall went missing and was declared dead. In 2016, he reappeared online. Join the search. Reopen the case.”

Details of the game can be found at willneverdied.com.